According to the latest news from the China Business Industry Research Institute, the total global smartphone sales in 2019 reached 1.412 billion units, a decrease from the 1.456 billion global smartphone sales in 2018. In 2019, China’s smartphone market shipments were 369 million units, while my country’s smartphone shipments in 2018 were 396 million units, a year-on-year decrease of about 27 million units. This is also due to the various breakthroughs in smartphones in 2018, so many users do not have the idea of renewing their phones in 2019.
In this “cold winter” market situation in the mobile phone industry, Huawei’s shipments in 2019 increased by 35.5%, an increase of 37.2 million mobile phones compared to 2018. It has achieved growth against the trend, while other manufacturers such as Apple, OPPO, Xiaomi, vivo, etc. have all declined to varying degrees.
In terms of market share, Huawei’s mobile phone market in 2019 reached 38.5%, about twice as much as the second place. In addition, in 2020, 5G will be the main development point of smartphones. According to a report by the market research firm Strategy Analytics, the global 5G smartphone shipments reached 18.7 million units last year, and the demand is much higher than expected. Among them, Huawei accounted for nearly 37% of the market with 6.9 million 5G mobile phone shipments. Almost all shipments are concentrated in the Chinese market, and the more popular models include the Mate 20X 5G and Mate 30 Pro 5G versions.
But at the same time, Strategy Analytics executive director Neil Mawston also mentioned that the upcoming 5G model of Apple’s iPhone will still be the most anticipated smartphone of the year. Due to the recent epidemic, in the first half of 2020, the supply and demand of 5G in Asia and even the world may slow down, and the sales of the mobile phone industry will also be affected to a certain extent.
Author: Chen Tianyun